Decoding Wealth: Meet Dilly, Your AI Financial Coach, Transforming Financial Wellbeing
The Dilly Knox Approach to Financial Inclusion
Alfred "Dilly" Knox, the eccentric British cryptographer who broke the German Enigma code, revolutionised intelligence by:
Recruiting overlooked talent - particularly women mathematicians and linguists - when others wouldn't.
Using unconventional methods to solve seemingly impossible problems.
Breaking from established thinking when conventional approaches failed.
At InvestCatapult, we're applying this same revolutionary approach to tackle a massive market gap:
20 million people in the UK with no access to investment advice - a £1 trillion opportunity.
Just as Knox saw potential in overlooked talent, we see wealth-building potential in this untapped market.
Like Knox's codebreakers who translated complex encryptions, we're making financial "codes" accessible.
That's why we've decided to call our game-changing AI financial coach, Dilly.
Why We Created Dilly
The facts are shocking:
22 million Britons live payday to payday.
57% have less than one month in savings.
67% of UK workers worry about money.
24 million people don't feel confident making money decisions.
Most people can't get financial advice because it costs too much. .And most money apps don't give personal help or understand how we feel about money. In fact they often just give vague, generic observations.
That's where Dilly comes in.
Who is Dilly?
Dilly isn't just another chatbot. We´re building Dilly as your AI Financial Coach. By using smart technology combined with proven coaching methods, Dilly will give you personalised guidance that grows with you on your money journey.
What Makes Dilly Different?
Just as Dilly Knox broke secret codes with new methods, our Dilly breaks down money barriers by:
Looking at the whole picture: thinking about both the practical money stuff and how you feel about it.
Giving personal guidance: learning about your situation, goals and habits.
Being there when you need help: ready whenever you have questions.
Helping you change habits: supporting you to develop better money routines.
Coaching, not just informing: using proven techniques to help you move forward.
How Dilly Helps You
Whether you're dealing with money problems now, or planning for later, Dilly can help with:
Personal money strategies: change when your life changes.
Support during big life events: changing jobs, getting married or having children.
Guidance when you suddenly get money: like an inheritance.
Building money safety nets: to help when unexpected things happen.
Our fresh approach delivers amazing results:
Users could end up 40% better off through our structured investment planning.
Our supportive community helps build confidence, from basic money management to smart investing.
The Technology Behind Dilly
Like Dilly Knox's codebreaking at Bletchley Park, our Dilly uses advanced tech to break down complex money barriers:
Natural language processing: you can talk about money in normal words.
Machine learning: makes better suggestions the more you use it.
Data analysis: spot patterns and opportunities in your money habits.
Behavioural finance insights: helps overcome common money decision traps.
Experience Dilly as Part of Your Money Journey
As we keep improving Dilly, we're committed to balancing cutting-edge technology with people-focused financial coaching principles.
Would you like to see how, like Knox's ground-breaking work at Bletchley Park, we can help millions of people get quality investment advice for the first time? Join our waitlist today at investcatapult.com and be among the first to experience how Dilly can help you achieve greater financial resilience and freedom.
InvestCatapult is working to improve the financial lives and futures of 20 million UK adults. Through digital technologies and AI, we're making proven financial planning principles and essential savings and investment products available to everyone.